Why We Chose Per-Seat Pricing (And What We Learned)

Pricing is the hardest product decision you will make. We changed our pricing model three times in 18 months before landing on per-seat.

The Revenue-Share Experiment

Our first model took 15% of campaign revenue. Agencies loved the low entry cost but hated the unpredictability and the feeling of being taxed on success.

Usage-Based Pricing

Next, we tried charging per API call. Engineers loved the transparency, but agency founders could not forecast costs and churned when bills spiked unexpectedly.

Per-Seat: The Sweet Spot

Per-seat pricing gives agencies predictable costs, aligns with how they already budget for tools, and scales naturally with team growth. Our churn dropped 40% after the switch.